In some of my articles, I engage with questions that relate, directly or indirectly, to media history. My perspective is that the media is not only a historical “witness” that documents reality; but also a cultural and political institution that helps shape collective memory, hierarchies of power, and dominant understandings of leadership and gender. I develop this line of research through two main strands.

1. Media analysis of historical press coverage in the contexts of politics, leadership, power, and gender.

Within this strand, I examine how Israeli newspapers from different periods produced public images of political leaders and contributed to shaping those images over time. Several of my articles focus on the media coverage of former Israeli Prime Minister Golda Meir and on the ways her historical figure was portrayed at different stages of her career, from her tenure as Minister of Labour in the 1950s to the years preceding her death in the late 1970s. In doing so, I analyze how coverage patterns shifted in response to political and social contexts and how gendered assumptions were embedded in the construction of her public image: which traits were attributed to her, what expectations were placed upon her, and what boundaries of public legitimacy were drawn around her as a woman leader. In this context, I also address the ways religious and ultra-Orthodox newspapers covered Golda, with the aim of illuminating historical intersections of gender, religion, and power in Israeli society. I treat the press text as a site in which public norms and attitudes are revealed, maintained, and at times contested.

2. A historical examination of the development of communication technology in the Israeli context.

In the second strand, I focus on the evolution of communication technologies and media platforms in Israel and on the ways major public and cultural events can accelerate technological, organizational, and professional change. For example, I studied the historical relationship between the print press and television around the Eurovision Song Contests in Israel in the 1970s and the 1990s. I showed how major media events such as Eurovision functioned as engines of innovation that encouraged cooperation between different media forms, changes in journalistic routines, and breakthroughs in communication infrastructures and technologies. I also highlighted how highly visible and celebratory broadcasts could serve as catalysts for broader historical processes, including the adoption of new technologies in Israel, such as the transition to color television. These developments were not merely "technical" shifts, but culturally and politically consequential turning points.