This area investigates how politicians, leaders, government ministries and public authorities use social media and digital environments, and how these shape political discourse, civic participation, transparency and trust. It examines the dual digital identities of public officials, populist rhetoric, election campaigns and the accessibility of government information to diverse populations.

Ongoing projects

• Analyzing the digital communication strategies of leaders and government institutions, and the dual digital identity of public officials.
• Research on barriers to the use of digital government among different populations in Israel and their effect on equal access to information.

Selected publications

• Political familiarity vs. journalism background (Online Information Review, 2024)
• Bibi and Mr. Prime Minister (Online Information Review, 2021)
• The dual use of social media by Naftali Bennett (Israel Affairs, 2024)
• Populist rhetoric and digital politics: Israel’s 2022 elections (Cogent Social Sciences, 2025)
• Social Media for Government Information Dissemination (Aslib JIM, 2021)
• Barriers to the use of digital government among the Arab population in Israel (Online Information Review, 2026)
• To Facebook and beyond: government space agencies’ communication strategies (Space Policy, 2025)
• Police in social media: to protect and share? (First Monday, 2020)