This area examines how generative AI (GenAI) and emerging technologies are reshaping the labor market, professions and everyday life in Israel, alongside public attitudes, concerns, trust and willingness to adopt new tools. The research combines socio-technological perspectives and focuses on the social and workforce implications of AI.

Ongoing projects

• Research on informal use of AI in the workplace (Shadow-AI) and among ICT professionals.
• A LinkedIn/job-search study: quantitative characteristics of job-search posts on social media and their effect on user engagement.

Selected publications

• Who’s afraid of AI? Socio-technological perspectives on AI in the workforce (Aslib Journal of Information Management, 2024)
• Adopting GenAI applications in the workplace (EuroMed Journal of Business, 2026)
• Quantitative characteristics for predicting engagement of job-search posts in Facebook groups (Meidaat, 2024)